What is Got Dibs? What is Got Dibs? Today’s sales environment is rapidly changing to online and contactless purchases of products due to the recent COVID-19 pandemic — and auto dealerships are no different. They are having to

Boca’s Commitment to Client Success As you all know, things have been a little out of the ordinary lately. And that’s putting it mildly. Not only are many of us working remotely (with some of us under shelter-in-place

We Were Made for Times Like This These may be uncharted waters, but I am confident our company will emerge from this global crisis stronger than ever before. That’s because we were born out of the worst recession

5 Things to Consider when Marketing to Millennials Millennials have come of age and are now a primary target group for marketers. Now in their twenties and thirties, Millennials make up a huge percentage of consumers. As this

2019 Vehicle Models We Can’t Wait For There’s something exciting about that new car smell. With 2019 right around the corner, we’re eagerly anticipating the newest upcoming releases. From compact cars to heavy-duty pickup trucks, we couldn’t possibly

Customer Retention: Using First-Party Data to Drive More Sales Did you know that sitting in your DMS right now is the key to a higher marketing ROI and an increased market share? It all lies within defining your

Don’t Believe The Myths About Millennials It’s the popular belief that millennials, also known as Generation-Y, will be the downfall of the auto-market. Automakers fear the dreaded millennial mission of not owning cars which, in fact, isn’t a mission at

Hit Refresh On Your Thinking: Best Practices For Website Forms The online form… such a small but very important piece to your dealership’s website. Form submissions are full of essential data that can help convert a lead into

Hit Refresh on Your Thinking: Improve Site Load Time With 3 Simple Solutions When it comes to website optimization, site load time is an important factor to consider. Site load time is the average length of time between