- April 9, 2021
Just about any ad agency can create logos, produce TV spots and design social media ads. But few make sure those tactics are right for your dealership — and even fewer make sure those tactics continue to work. But the truth is there’s no such thing as setting it and forgetting it when it comes to marketing, which is especially true for dealerships.
If your marketing isn’t seen by the right people at the right time, you’re wasting your money. And while we’ve worked with hundreds of dealerships across the country over the past fifteen years, we have yet to meet one that likes wasting money. So why do so many dealerships fall into that trap? The simple answer is that their marketing partners aren’t actually partners. They’re merely vendors selling products. DOM360, on the other hand, is a true partner. Essentially, we become an extension of your dealership’s team.
For starters, we get to know your dealership before we create any assets. We learn what makes your dealership unique and who your target audience should be. We find out what your obstacles and your goals are before we create the first campaign or design your first landing page. Our job doesn’t end there, though. We continuously gather data, study trends and actually communicate with your team to ensure our strategies and tactics are working.
Those strategies and tactics are dictated, in large part, by Contology, our proprietary, cloud-based marketing platform. Because it allows for DMS integration and gathers real-time data from search engines, it provides us with knowledge that helps generate more foot traffic and close more deals. Our team leverages your dealership’s data to do everything from customizing budgets based on demographic targets and optimizing your keywords to tracking page visits and monitoring your competition’s campaigns. We aren’t wasting your money or time by casting an overly wide net that reaches people outside of your demographic or market; we’re targeting customers in your market who are actually ready to buy a car. That’s just one more difference between a vendor and partner.
On top of that, Contology gives our account teams instant insight into the effectiveness of any campaign and provides your dealership with that same visibility. In other words, when we tell you a strategy needs to be tweaked or a new tactic should be incorporated into your ad spend, you won’t have to take our word for it — you can see it for yourself. The bottom line is that successful dealerships are supported by successful marketing campaigns. And successful marketing campaigns are planned, customized, monitored and recalibrated. That’s what we’ve been doing for fifteen years. So, if you’re tired of wasting money, let us show you how smarter strategies and tailored tactics can put an end to it once and for all.