5 Things to Consider when Marketing to Millennials Millennials have come of age and are now a primary target group for marketers. Now in their twenties and thirties, Millennials make up a huge percentage of consumers. As this

2019 Vehicle Models We Can’t Wait For There’s something exciting about that new car smell. With 2019 right around the corner, we’re eagerly anticipating the newest upcoming releases. From compact cars to heavy-duty pickup trucks, we couldn’t possibly

Customer Retention: Using First-Party Data to Drive More Sales Did you know that sitting in your DMS right now is the key to a higher marketing ROI and an increased market share? It all lies within defining your

Don’t Believe The Myths About Millennials It’s the popular belief that millennials, also known as Generation-Y, will be the downfall of the auto-market. Automakers fear the dreaded millennial mission of not owning cars which, in fact, isn’t a mission at

Hit Refresh On Your Thinking: Best Practices For Website Forms The online form… such a small but very important piece to your dealership’s website. Form submissions are full of essential data that can help convert a lead into

Hit Refresh on Your Thinking: Improve Site Load Time With 3 Simple Solutions When it comes to website optimization, site load time is an important factor to consider. Site load time is the average length of time between

4 Ways Dealers Can Optimize Social Media and Boost Engagement In an ever-changing market, it’s important to find consistencies to hold on to. Automotive retail and marketing are both fields that undergo constant change. Car dealerships are constantly

Hit Refresh on Your Thinking: Making Your Website Mobile Friendly More than 50% of all website traffic now comes from smartphones and tablets. Any website can be accessed on a mobile device, but the importance is in the

Hit Refresh on Your Thinking: Why Your Website is Your Most Important Digital Asset Digital Retailing, Attribution, Trade Tools, 3rd Party Listings – the list of opportunities that dealers have today go on and on. Throw in Traditional