DOM360 and UpdatePromise Sign Fixed Ops Marketing Partnership to Serve Auto Dealerships Nationwide

Greenville, South Carolina, October 18, 2022 – DOM360, an industry-leading, full-service digital marketing agency and AI software company that is celebrating their 15-year anniversary, announces today their new fixed ops partnership with UpdatePromise, an innovative fixed operation solutions company that provides unique abilities to capture consumers with their engaging service-based technology. DOM360 is excited to welcome UpdatePromise to their list of strategic partners, including Lexus, Google and Microsoft.

DOM360’s relationship with UpdatePromise started in the summer of 2021, with both companies addressing the current automotive industry’s need for help with the inventory shortage. The two companies worked collectively to meet the needs of dealers across the nation by combining innovative, fixed operations technology and digital marketing solutions to achieve true attribution for dealership service campaigns. As a result, service attributions became the solution for creating new strategies to overcome industry challenges.

With the current status of the automotive market, different approaches needed to be identified and executed in order to keep dealers ahead of the game, while also creating  innovative customer experiences, and bringing in alternative revenue. In an article from Automotive News addressing how to navigate automotive advertising in a post-pandemic world, Tara Rego from Spectrum Reach said:

“As market conditions evolved on almost a daily basis, we saw our automotive dealer clients becoming nimbler with their messaging and targeting strategies. This required them to have stronger, iterative relationships with their creative agencies and media providers.”

As a response to the current shortage, DOM360 developed case studies with UpdatePromise and the QVALE Auto Group by leveraging UpdatePromise’s seamless technology, in-house at QVALE dealerships, and with DOM360’s strategic external digital advertising through Google and Facebook. Initial results achieved +986% ROI, QVALE grossing over $550,000 in profit, decreasing cost-per-click rates and receiving over a million impressions. By connecting both UpdatePromise and DOM360, dealerships are able to successfully achieve and measure true attribution for their service department.

With the success of QVALE through DOM360’s collaboration with UpdatePromise, the relationship between both companies is now strengthened by the news of a partnership. The partnership will create more opportunities to encourage the use of new, user-friendly, engaging technology and simple, clear, bold advertising to promote service maintenance to potential customers within a dealership’s targeted areas, as seen in QVALE’s case study. Robert Donovan, founder and CEO of DOM360 said, “We are excited for our new partnership with UpdatePromise. It is our company’s core values that we base all our decisions and actions on — Relationships, Integrity, Creative Innovation, Mission-Driven, Commitment and Discipline — so that this partnership meets the changing needs of our clients through innovative and cutting-edge solutions for the industry, while helping both our companies grow.”

With great achievements of building an all-inclusive Consumer Experience Management System (CEMS) platform and now with an additional partner, DOM360; Curtis Nixon, President and CEO of UpdatePromise said, “Our partnership and collaboration with DOM360 will create something greater than service and marketing solutions for the automotive industry. We are excited as a company to be gaining another valuable partner like DOM360 to strengthen our vision of ‘becoming the Amazon of the automotive industry’. “