Google planned to block third-party cookies on its Chrome browser in early 2022. They have since pushed their date back to late 2023. There are privacy issue changes coming to the new Apple IOS and in response Facebook plans to follow suit. Tracking potential customers and targeting them to deliver your ads is about to get harder. Are you ready? Does your advertising partner have a plan?
Before you panic at the thought of your leads drying up from those targeted ads, there is an answer — you already have a reservoir of potentially untapped customers. We have found that most advertising agencies would not know where to begin, and most are not currently utilizing it. But DOM360 has the solution (and it’s right under your nose)…
It’s your DMS and CRM database!