WHEN 66 IS AN A+
WHEN 66 IS AN A+ More than ten years go, in an article featured in Harvard Business Review, business strategist and best-selling author Fred Reichheld introduced the world to the idea of the Net Promoter Score (NPS). It was, he claimed, the one number that all businesses needed to grow in order to succeed. Sure, Reichheld […]
SHORT-TERM GAINS, LONG-TERM PAINS
SHORT-TERM GAINS, LONG-TERM PAINS How many page views did we get last week? What was our view-through rate on that pre-roll spot? What’s our PPC conversion this month? How much has revenue increased this quarter? We have a lot of ways to quantify marketing success. And, partly because of that, we’ve all become addicted to […]