Our job isn’t done when an ad runs, an email is sent, a website goes live or a blog post is published. For us, that’s just the beginning. We constantly collect and analyze data to ensure our clients are getting the most from their marketing dollars. That means everything from comparing open rates of emails in order to identify the best subject lines to editing keywords to account for voice-based search. It’s an ongoing process that leverages data to increase your ROI.
Our team isn’t the only one with instant insight at our fingertips. As a client, you have access to Contology, our cloud-based marketing engine that provides real-time visibility into your Dealer Management System (DMS), ad campaigns, website traffic, social content calendars, reputation and more. In addition, because the powerful tool integrates with dozens of APIs, you have a user-friendly, single platform on which to manage all of your marketing initiatives.
Our team isn’t the only one with instant insight at our fingertips. As a client, you have access to Contology, our cloud-based marketing engine that provides real-time visibility into your Dealer Management System (DMS), ad campaigns, website traffic, social content calendars, reputation and more. In addition, because the powerful tool integrates with dozens of APIs, you have a user-friendly, single platform on which to manage all of your marketing initiatives.
You get data and performance metrics instantly, so you can see results of your marketing initiatives as they occur. It gives you the tools you need to make smarter decisions and allows us to finetune your campaigns to increase your leads and ROI.
Contology integrates with your DMS to give you insights into your customers and the efficacy of your marketing initiatives. You get sales (both new and used) and repair order data by city and zip code, which can be exported easily for remarketing purposes.
Contology gives you customized reporting related to budgets, impressions, click-through rates and any other KPI that defines success for your campaigns. You’ll be able to see what’s working now and what’s worked in the past in order to ensure the health of your campaigns in the future.
With Contology, you get one platform and one login to a single, user-friendly tool that does what it previously took you nearly a dozen open windows on your desktop to do. As an added bonus, it stores and manages all your passwords and login information for those other platforms.
Your online reputation is as important as ever and requires active monitoring. With Contology, you can listen, join or start a conversation with your customers on popular platforms and respond to feedback that affects your reputation as it’s received.
DOM360 will help ensure your benchmarks are being met with real-time visibility into your PPC campaigns. You’ll have access to KPIs, including cost per click, clickthrough rates, impression share and conversion rates, so you’ll know exactly how well your ad dollars are being spent.
You’re able to view keyword rankings in both national and local searches within both Bing and Google, while utilizing up to three locations for your dealership and potential competitors. Ultimately, we’re able to identify areas of opportunity to better maximize your ad spend.
Your online reputation is as important as ever and requires active monitoring. With Contology, you can listen, join or start a conversation with your customers on popular platforms and respond to feedback that affects your reputation as it’s received.
DOM360 will help ensure your benchmarks are being met with real-time visibility into your PPC campaigns. You’ll have access to KPIs, including cost per click, clickthrough rates, impression share and conversion rates, so you’ll know exactly how well your ad dollars are being spent.
You’re able to view keyword rankings in both national and local searches within both Bing and Google, while utilizing up to three locations for your dealership and potential competitors. Ultimately, we’re able to identify areas of opportunity to better maximize your ad spend.
Contology not only keeps you aware of your performance metrics with accurate and regular reporting, but it allows us to monitor and manage the execution of your campaigns (and even track what your competition is doing). It also enables us to report back with real-time data and analytics to ensure marketing benchmarks are being met. That, in turn, allows us to further refine your marketing efforts to help your dealership reach its sales goals.
*Statistics based on DOM360 Client data from January 2020. Results may vary, but our effort won’t.
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