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Search Engine Marketing

Simply put, Search Engine Marketing (SEM) is the promotion of your products or services on the Internet through Search Engine Results Pages (SERPs). When most people talk about SEM, they are referring to paid marketing campaigns, such as Google Ads, as opposed to Search Engine Optimization (SEO), which is the process of making your website more appealing to the various search engines organically.

Much More Than a Click.

Regardless of how you define it, you can’t grow your business without a successful SEM plan. While a lot of agencies will tell you that they can handle your SEM, we have the experience and track record to prove it. We’ve been in the digital marketing business for over a decade. We’re a Facebook and Google Premier Partner (as well as Microsoft Ads specialists), and our team of employees supporting you is Google Ads certified. Plus, as one of only seven National Preferred Digital Marketing Partners of both Toyota and Lexus, our team and services have been vetted at the highest level.

Experience isn’t our only differentiator, though. Our SEM strategy goes beyond the standalone metric of total number of clicks and its associated cost metrics. While clicks in and of themselves are important, the click is only the beginning of the digital journey, which is why we concentrate our metrics on more meaningful behavior, including:

Typing on Laptop

  • Page Visit Tracking
  • Form Tracking and Online Submissions
  • Phone Calls from Website
  • Average Time on Site
  • Average Pages per Session
  • Website Specials or Coupons
  • Saves, Prints & Shares


Simply put, it’s about more than the sheer number of visitors we can generate. DOM360 is able to pinpoint behaviors and tendencies to reach your audience with surgical precision. And we deliver the content to make sure those interactions are meaningful. From the beginning, we incorporate trending research, client data, keyword search volume and suggested bids specific to each dealership’s market to optimize performance. In addition, through our own Census Data Modeling, we’re able to identify demographic targets and determine audience size and budget accordingly. And to increase the quality of leads, we ensure the copy and creative is pointed and relevant to the search, and that it works in tandem with the campaign strategy on the landing page.

  • Page Visit Tracking
  • Form Tracking and Online Submissions
  • Phone Calls from Website
  • Average Time on Site
  • Average Pages per Session
  • Website Specials or Coupons
  • Saves, Prints & Shares


Simply put, it’s about more than the sheer number of visitors we can generate. DOM360 is able to pinpoint behaviors and tendencies to reach your audience with surgical precision. And we deliver the content to make sure those interactions are meaningful. From the beginning, we incorporate trending research, client data, keyword search volume and suggested bids specific to each dealership’s market to optimize performance. In addition, through our own Census Data Modeling, we’re able to identify demographic targets and determine audience size and budget accordingly. And to increase the quality of leads, we ensure the copy and creative is pointed and relevant to the search, and that it works in tandem with the campaign strategy on the landing page.

Typing on Laptop

How We Help

Google Ads

Our certified team actively monitors and manages PPC campaigns to ensure each campaign’s effectiveness and increase your overall ROI.

Content Creation

The DOM360 digital team develops relevant topics to reach your targeted customers with meaningful and compelling content.

Keyword Optimization

Lists are optimized continuously using negative keyword sculpting and performance reviews, and comprehensive strategies are re-evaluated quarterly.

Tracking & Testing

From tracking page visits to A/B testing, we’re constantly honing our strategies based on real-time data and consumer trends.

Census Data Modeling

We customize audience sizes and budgets based on demographic targets to deliver the right message to the right audience.

Quality Over Quantity

Our strategies extend well beyond a simple click to focus on more meaningful behaviors, resulting in higher-quality traffic to your site.

How We Help

Google Ads

Our certified team actively monitors and manages PPC campaigns to ensure each campaign’s effectiveness and increase your overall ROI.

Content Creation

The DOM360 digital team develops relevant topics to reach your targeted customers with meaningful and compelling content.

Keyword Optimization

Lists are optimized continuously using negative keyword sculpting and performance reviews, and comprehensive strategies are re-evaluated quarterly.

Tracking & Testing

From tracking page visits to A/B testing, we’re constantly honing our strategies based on real-time data and consumer trends.

Census Data Modeling

We customize audience sizes and budgets based on demographic targets to deliver the right message to the right audience.

Quality Over Quantity

Our strategies extend well beyond a simple click to focus on more meaningful behaviors, resulting in higher-quality traffic to your site.

Success Isn’t Accidental.

At the same time, we continuously optimize your campaigns with tightly grouped keywords and highly specific ad copy. This is all an ongoing process, so we analyze your SEM performance from every angle possible. That can include a pretty lengthy list of metrics, but the KPIs we rely on most often to ensure your SEM campaigns are firing on all cylinders include clicks, impressions, click-through rates, cost-per-clicks, conversions, cost-per-conversions and impression share. Always the perfectionists, we believe that the best campaigns are monitored for opportunities on a consistent basis, so your campaigns will undergo evaluations for optimizations multiple times monthly. These evaluations and improvements include:

  • Cost-per-Click Optimization
  • Ad Content Updates
  • Negative Keyword Analysis
  • Landing Page Optimization
  • Bid Adjustments Based on Search Behavior


We are also firm believers in capitalizing on your existing customer database as much as possible, as CRM lists are great ways to get new campaigns started in a way that ensures efficient spend. We take those lists and create similar audiences to target, and we’re also able to modify creative or bidding strategies for the ads based on a consumer’s previous activity and interaction with your dealership.

8.32 %

Ad Interaction Rate
Year-Over-Year

15472300

Ads​
Delivered

3.87 %

Ad Conversion Rate
Year-Over-Year

We’re with You Every Step of the Way.

Above all else, client communication is key. After the initial meeting with your digital media team, DOM360 will create your campaign structure based on a combination of our best practices determined through historic performance over hundreds of accounts and the given objectives of your various campaign strategies. And all creative assets developed for your ads are fully customized to align with your brand, messaging and best practices. We send our ads out for your approval on a regular basis so that you are always in the loop on what we are currently running and where. We can also submit for any compliance or coop that may be necessary for ad approval. It’s a partnership in every sense of the word.

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