Media Buying

DOM360 got its start in the digital world, but we have grown to offer our clients a full suite of marketing solutions, including traditional media buying and planning. Our media plans emphasize both branding and sales, and our team makes sure your message is heard at the right time by the right audience (and at the right price). 

Buy More. Spend Less.

Our expertise also allows us to negotiate rates and include value adds (free spots or cross-network promotions) with many of our buys, so you get more for your spend. And we don’t use national rep firms; we work directly with all local sales departments, ensuring your best interests are at the forefront of every decision we make. Regardless of your budget, our media buying and planning is designed to boost your ROI. We plan on an annual basis in order to secure the best rates and promotions, and though we may pivot from that plan from time to time, it provides a solid roadmap for your success. 

Our expertise also allows us to negotiate rates and include value adds (free spots or cross-network promotions) with many of our buys, so you get more for your spend. And we don’t use national rep firms; we work directly with all local sales departments, ensuring your best interests are at the forefront of every decision we make. Regardless of your budget, our media buying and planning is designed to boost your ROI. We plan on an annual basis in order to secure the best rates and promotions, and though we may pivot from that plan from time to time, it provides a solid roadmap for your success. 

How We Help

Fair Negotiation

We pull and project numbers (cost per point) to get the best rates for our clients — and we can negotiate added value every month.

Annual Planning

Our media planning is done on a yearly basis, which allows dealerships to better budget, get optimal rates and more easily compare historical data.

Broadcast TV

Using Nielsen Station Index (NSI), we measure your market audience to analyze and choose specific networks and shows for your dealership.

Cable Advertising

In order to maximize your spend, we use Polk data to target specific cable zones and set-top box data to gain insight into your customers.

Radio Advertising

We use a combination of AM and PM Drive for maximum reach, but ultimately buy a mix of formats to cover the demographics of your base.

Streaming Platforms

To reach more of your audience, our media plans include popular over-the-top (OTT) streaming services, such as Roku, Hulu and Sling.

How We Help

Fair Negotiation

We pull and project numbers (cost per point) to get the best rates for our clients — and we can negotiate added value every month. ​

Annual Planning

Our media planning is done on a yearly basis, which allows dealerships to better budget, get optimal rates and more easily compare historical data.

Broadcast TV

Using Nielsen Station Index (NSI), we measure your market audience to analyze and choose specific networks and shows for your dealership.

Cable Advertising

In order to maximize your spend, we use Polk data to target specific cable zones and set-top box data to gain insight into your customers.

Radio Advertising

We use a combination of AM and PM Drive for maximum reach, but ultimately buy a mix of formats to cover the demographics of your base.

Streaming Platforms

To reach more of your audience, our media plans include popular over-the-top (OTT) streaming services, such as Roku, Hulu and Sling.


Our award-winning creative wouldn’t drive the amount of sales it does if we didn’t put an equal amount of thought into our media buys. We research your market(s), including the rankings and costs of your local stations and cable networks. We determine the best buys for your dealership based on your target audience and the popularity of TV and radio shows in your local area. Typically, dealership ads perform well on news programs (both early and late), as well as on sports programs (local and national). Ultimately, though, we customize our buys to address your particular needs — and we supply you with detailed reporting so you’ll know our media plan is working.

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*Statistics based on DOM360 Client data from January 2020. Results may vary, but our effort won’t.

Let's Get Started Tell us a little about yourself. If you don't mind.

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