Fixed-Ops Marketing
Parts & Service departments average more than $7 million annually per dealership, a figure accounting for roughly half of a dealership’s gross revenue. Still, there is clear opportunity for growth, as the industry on a whole totals more than $300 billion each year and 75% of aftermarket auto repair is handled by independent repair shops.
With a digital partner like DOM360, you’ll be able to better leverage your parts and service program and capitalize on those opportunities. In doing so, we’ll help you convert one-time car buyers into lifelong customers who will continue to generate revenue for your business year after year.
Our track record bears that out. We’re a preferred digital marketing provider for both Toyota and Lexus Parts and Service programs, and our campaigns are routinely recognized for some of the highest conversions in the Lexus program. In addition, page views have more than doubled every year, and monthly page views are up 400% for our Toyota Service Center clients. Regardless of your dealership’s brand, we can do the same for your service center.
Fixed-Ops Marketing
Parts & Service departments average more than $7 million annually per dealership, a figure accounting for roughly half of a dealership’s gross revenue. Still, there is clear opportunity for growth, as the industry on a whole totals more than $300 billion each year and 75% of aftermarket auto repair is handled by independent repair shops.
With a digital partner like DOM360, you’ll be able to better leverage your parts and service program and capitalize on those opportunities. In doing so, we’ll help you convert one-time car buyers into lifelong customers who will continue to generate revenue for your business year after year.
Our track record bears that out. We’re a preferred digital marketing provider for both Toyota and Lexus Parts and Service programs, and our campaigns are routinely recognized for some of the highest conversions in the Lexus program. In addition, page views have more than doubled every year, and monthly page views are up 400% for our Toyota Service Center clients. Regardless of your dealership’s brand, we can do the same for your service center.
How We Help
SEM Advertising
We optimize your campaigns with specific keywords, bidding strategies and tailored copy — to name a few tactics — in order to maximize your ROI.
Social Advertising
As a Facebook partner, we’re able to leverage our expertise to ensure your ads — from carousels to videos — reach the right audience every time.
Video Advertising
Our in-house video production team brings ideas to life on your website and Google’s display network, which includes YouTube.
Phone Call Tracking
We utilize services like CallRail and Marchex to create localized numbers that allow us to store call information so we can run analytics on every lead.
Landing Pages
To be able to convert clicks into customers, we create unique landing pages that encourage action and capture data from your customers.
Comprehensive Reporting
We compile key data and update you with regular reporting so you know exactly how your marketing is working and where to make adjustments.
Toyota TOOMS Integration
With TOOMS integration, specials are automatically refreshed and an alert system identifies issues, which keeps your site current and your customers informed.
Landing Pages
To be able to convert clicks into customers, we create unique landing pages that encourage action and capture data from your customers.
Comprehensive Reporting
We compile key data and update you with regular reporting so you know exactly how your marketing is working and where to make adjustments.
Toyota TOOMS Integration
With TOOMS integration, specials are automatically refreshed and an alert system identifies issues, which keeps your site current and your customers informed.
Tier 2 Promotions That Are Second to None.
We’re equally adept at regional promotions. When a manufacturer wants to promote a seasonal special across its entire network of dealerships, it’s typically left to the regional groups to ensure the promotion is as successful as it can be. As you’d expect, there are a lot of moving parts, and that requires the type of planning, organization, analytics and creative that few agencies are capable of handling themselves. Fortunately, DOM360 is one of the few. Over the years, we’ve helped Tier II groups execute some of their most successful multi-state campaigns ever. So, in other words, we do more than simply handle regional promotions, we optimize them.
2798
Facebook Impressions*
18
Clicks to
Schedule Service*
38
Unique Landing
Page Visits*
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*Statistics based on 2019 Chicago region tire promotion. Results may vary, but our effort won’t.