The purpose of Search Engine Optimization (SEO) is to improve your site’s rankings with search engines like Google and Bing. To be honest, though, it’s mostly Google we’re concerned with, because it accounts for nearly 90% of all search traffic in the United States. For searches on mobile devices, the share is even greater. So, in general, when we talk about SEO and rankings, we’re usually talking about Google.
We utilize many different tactics to boost our clients’ rankings, including enhancing local business listings (Google My Business), customizing keyword pages, updating trim pages and optimizing on-page elements, such as page titles and structured data. It’s an ongoing process that has consistently moved our clients onto the first page — in many cases, the top of the page — for local searches.
Even when expanding searches nationally, our clients still perform well. For example, when searching “Honda Summer Clearance Event,” which was searched thousands of times over the course of the manufacturer’s monthly sales event and had an 800% increase in searches year over year, one of our clients appeared as a featured snippet on Google’s first page. A featured snippet is an organic (not paid) callout that appears above all the other organic search results. It’s what Google determines to be the best answer for any given query. Take a look: