You sell cars and your competition sells cars.
In many cases, you might sell the same cars.
So how do you set yourself apart? How do you convince prospective customers that your dealership is where they need to buy their next SUV? Well, you have to sell yourself before you can sell your cars. And selling yourself begins with the creative — the emails, the broadcast, the display and social media ads — that those potential buyers first see.
Which brings us back to the original problem: you sell the same thing the dealership 20 miles down the road sells. So you better make your creative count. You can’t afford to miss.
That’s one of the things that makes us who we are. We don’t miss. That’s what proven creativity means. It’s not art for art’s sake. And it’s not more videos and Facebook ads because everyone else is doing more videos and Facebook ads.
It’s smart creative. It’s creative that breaks through the clutter. Creative that’s backed by years of experience, strategic insights and a successful track record. We learn about your dealership, your brand and your market. And only then do we develop why-buy packages, logos, TV scripts and, yes, Facebook ads that convert scrollers into clickers and browsers into buyers.
Because the truth is, though you may sell the same thing as someone else, you’re unique. You have your own story to tell. Whether it’s how you treat your customers, your commitment to your community or even your heritage, you’re different. That difference is how you convince someone to choose your dealership over the one down the road. And the best way to highlight that difference is with proven creative. After all, you’re not like everyone else, so why have marketing that looks like everyone else?
If you want creative that’s original, tailored and backed by data, we need to talk.