DOM360 Introduces Google Vehicle Listing Ads
A new ad format on search that shows nearby cars for sale.
VLA’s and what this means for you.
With 95 percent of searches utilizing the Google search engine, It is very apparent how important it is how you are being searched. With DOM360, you have experts solving the search engine optimization puzzle day after day. We add the right keywords, links, metadata and topics on your website’s pages. We also optimize your vehicle listing pages for visitors looking for their next vehicle. After all the work and giving you the best chance to convert visitors to customers; it just got better!
Now we can put your live inventory right on Google searches. It is called a VLA or Vehicle Listings Ad. When your potential customer searches for a new or used car, truck or SUV, your inventory feed, complete with description, price and mileage, will appear without any more searching. That means less clicking, more info immediately and more sales!
OUR MONTH OVER MONTH WHEN ADDING VLAs TO A STRATEGY:
INCREASE IN USED VDP VIEWS PERIOD OVER PERIOD
AVG. CPC, DIRECT
THE NUMBERS SPEAK FOR THEMSELVES!
Let’s face it: You’ve seen numbers from different vendors touting this or that. They like to show you statistics from results of their new product. We get it. What can you believe. Well, we almost couldn’t believe it either. This may be the best KPIs we have ever seen. We probably would have been excited to tout these numbers if they were half as good.
We started with a dealership group in Florida and California. We compared the results from December 2020 to January 2021. There was a huge, immediate impact. With numbers like: 70% decrease in costs per click, 88% increase in conversions with an 85% decrease in the cost for those conversions — you could say we were impressed. More conversions and less cost per conversion? That sounds like a no-brainer in our minds.
BILLION MONTHLY ACTIVE USERS WORLDWIDE
MILLION MONTHLY ACTIVE USERS IN THE U.S.
OF U.S. USERS BETWEEN THE AGES 30-64
OF U.S. USERS BETWEEN THE AGES 18-29
Minutes Of Average Time User Spends Per Day On App
With how important it is to get in front of the right people at the right time with the right information, now is the time to make your inventory feed stand out on Google and start converting even more visitors to customers. Contact your account executive or contact us directly for more information on Google Vehicle Listings Ads.