Find out what happened when the Qvale Auto Group utilized Google Vehicle Listing Ads.

The Challenge

In order to keep up with big-name competitors, such as AutoNation, CarMax and Carvana, the Qvale Auto Group wanted to increase the visibility and reach of their inventory. They needed a fresh approach so that they could reach more potential customers and ultimately increase sales. What they didn’t know at the time was that they would be faced with another challenge in the near future: the inventory crisis.

The Approach

At the end of 2019, the DOM360 team introduced the Qvale Auto Group to Google Vehicle Listing Ads, or VLAs and assisted them throughout the setup process, which included linking their ad accounts with their GMB accounts to obtain location data, ensuring a seamless experience overall. This allowed the Qvale Auto Group to display their live inventory, complete with detailed information, in a way that made it available and easily accessible to online car shoppers. What we couldn’t have anticipated was the inventory crisis that arose as a result of the events of 2020. As it was, having the VLAs in place in advance gave us an edge in the market. As one of the many dealers across the country that has been impacted by the inventory shortage, the Qvale Auto Group was already set up for success before the shortage began! And the results were monumental.