Where do you go when you want to search for something? Chances are it’s probably Google. 95% of all internet searches are performed though the search engine. No surprise, your customers are searching for their next car there also. How would you like to be front and center, top of the first page, showing your ad. And we are not talking about some generic ad. We are talking about an ad featuring your live, up-to-date inventory. Not only that, we serve that ad to people searching for that vehicle or similar ones to it. This is hyper-targeting, next level, dynamic search ads. All this targeting gained a 17% higher click through rate. We serve a relevant ad at the right time to the right people.