The Challenge
A couple of months ago our client, Cobb County Toyota, contacted our team about running a Facebook DMS campaign in an effort to promote Toyota Tacoma models they had in stock. This was in part because our Dealer Management System, or DMS, had proven successful for other campaigns run for the same client. The purpose of running this campaign was to successfully foster more attention for those Toyota Tacoma models in their inventory.
The Approach
Starting in August of 2022, the DOM360 team, using Facebook and our Dealer Management System, or DMS, started a campaign to promote Toyota Tacoma inventory at Cobb County Toyota. By using DMS, we’re able to achieve a greater knowledge of our clients’ audiences, giving us insight on who to target and when to target them. By accessing this information, we were able to set up a successful plan and implemented an ad that performed well within 12 days of being created.