1. Improves Results
As previously stated, raw data shows that consumers are much more likely to buy your product or engage with your company after viewing related video content. Video naturally evokes a response from viewers, whether it be an emotional one or creating a desire for a product that they may not have had before. This makes for a high ROI and noticeable results for your company.
2. Works Well with Google
Video content encourages people to spend more time on your site than they would otherwise. Increased time looking at your content means a better search engine rank. Additionally, now that Google owns YouTube, the opportunities for optimization have increased. Google Analytics, YouTube and Facebook all offer tools helping you track user behavior associated with your video content.
3. Lends Itself to Mobile Use
consumers are increasingly engaging with video content on their mobile devices year by year. That’s great news considering the constant trend towards mobile-focused digital marketing.
4. Is Great for Sharing
We all know we’re more likely to stop and take the time to watch a video than we are to read an entire article. That’s why video works so well on social platforms. If people are more likely to relate to and engage with content in the first place, it’s more likely to be shared which, in turn, produces further engagement.
5. Offers Clarity
Combined verbal and visual communication has been scientifically proven to be more effective when relating information. This is important, because sometimes the best marketing technique available is education. Video walkarounds or tutorials of products, like automobiles, can be very effective in reaching your target audience.