Throughout the past decade, digital marketing has increasingly become the main focus for many agencies, and online video content has risen to the crest of this new wave. Automotive dealerships in particular have benefited from this shift in methodology. In fact, Google has found that 97% of consumers were driven to perform actions like visiting a dealership or exploring a dealership’s inventory after viewing related video content. Additionally, Automotive News and Polk Data both found that virtual test-drive videos have grown by 105% since 2015.
Here at DOM360, we’re proud to develop quality, performance-oriented video content for our clients. From traditional commercials to pre-roll and vehicle walkarounds, we aspire to create appealing and clutter-free productions that turn everyday consumers into your next customers. Keep reading to learn more about the perks of video marketing and why you should strongly consider investing in it for 2018.
As previously stated, raw data shows that consumers are much more likely to buy your product or engage with your company after viewing related video content. Video naturally evokes a response from viewers, whether it be an emotional one or creating a desire for a product that they may not have had before. This makes for a high ROI and noticeable results for your company.
Video content encourages people to spend more time on your site than they would otherwise. Increased time looking at your content means a better search engine rank. Additionally, now that Google owns YouTube, the opportunities for optimization have increased. Google Analytics, YouTube and Facebook all offer tools helping you track user behavior associated with your video content.
consumers are increasingly engaging with video content on their mobile devices year by year. That’s great news considering the constant trend towards mobile-focused digital marketing.
We all know we’re more likely to stop and take the time to watch a video than we are to read an entire article. That’s why video works so well on social platforms. If people are more likely to relate to and engage with content in the first place, it’s more likely to be shared which, in turn, produces further engagement.
Combined verbal and visual communication has been scientifically proven to be more effective when relating information. This is important, because sometimes the best marketing technique available is education. Video walkarounds or tutorials of products, like automobiles, can be very effective in reaching your target audience.
We hope this list helped clear things up a little bit more for you. In the age of digital marketing, video is still just as important as ever, if not more so.
If you’re interested in learning more about using video marketing to maximize your campaign, feel free to call us at 864-248-0886, email Success@dom360.com, or contact your Account Executive for more information.