When searching for something on the Internet, do you find yourself at the computer typing in your search phrase? Or do you find yourself regularly talking to your phone through a digital personal assistant like Siri?
The days of typing queries into a search engine are slowly fading. Currently, voice search is the fastest growing type of search. According to Search Engine ® Journal, "55% of teens and 41% of adults use voice search on a daily basis." With new technology such as Siri, Cortana, Google Now, Alexa and Google Assistant, people are foregoing the computer keyboard when it comes to finding the information they need. Thanks to improvements in technology, it's now easier to rely on quick and nearly effortless voice searches.
Not only is voice search faster, but it is also hands-free and allows individuals to multitask. People who choose to type out their searches are typically performing some sort of research, while voice searchers generally are seeking quick answers. Additionally, voice search is no longer just confined to cell phones. It is now increasingly integrated into devices like smart home hubs, computer operating systems and game consoles, making it more prevalent in people’s lives.
Because of this saturation of voice search potential, it's worth discovering how voice search technology is changing the way people search for information.
Voice search users do not search the same way that they would when using a keyboard. When physically typing out a search, we tend to use shorthand or short tail keywords. We don’t mind having to do some research in order to find an answer or product. However, when using voice search, people use context and conversational search terms. They speak in full sentences and expect quick results. So where does that leave SEO?
The answer lies in these long, conversational search queries. Because people are using more detailed language with ample context, it's important to incorporate this language into website content. This means that copy needs to be written in a conversational tone, which will help improve chances for ranking for voice searches. For instance, rather than using a keyword such as "oil change," it's important to answer questions that begin with "who," "what," "where," "why," and "how," such as "where is the best place in Atlanta to get an oil change?"
Additionally, when people use mobile voice search, it is three times more likely to be locally based, and SEO targeted at ranking for these queries needs to take that into account.
The evolution of voice search has positioned itself at the forefront of technology, making it essential for SEO strategy consideration. As more and more consumers turn to voice search, websites must continue evolving, moving past text-based queries and adapting more conversational language, as well.
If you are interested in learning more about how to optimize your website for voice searches, feel free to call us at 864-248-0886, email Success@dom360.com, or contact your Account Executive for more information.