It is a known fact that in today's day and age, people spend most of their time consuming media on their smartphones and tablets. But did you know that many car buyers research and shop online on their phones while visiting a dealership? Because of this, why not use your marketing dollars more effectively by targeting those consumers who are online when in or around competing dealerships.
Mobile Track, a geo-fencing tool, is a new feature that DOM360 now offers. It uses the GPS on a person's smartphone or tablet to define geographical boundaries and provide appropriate content to shoppers within those boundaries. Geo-fencing allows an administrator to set up ads so when a device enters or exits the set boundaries, the ads will drive engagement and foot traffic to your dealership.
Additionally, Mobile Track allows you to reach auto shoppers who have previously researched a new or used car online. By retargeting customers who have visited your dealership and competing dealerships, geo-retargeting will send special messaging designed to reinforce your brand. With this feature, you will know where customers are and how they behave, which will then allow you to customize offers and create a personalized shopping experience.
If you want to efficiently and effectively market your dealership so that you are driving your customers away from competing stores, Mobile Track is the perfect feature for you. If you would like to know more, or how you can start using Mobile Track, feel free to call us at 864-248-0886, email Success@dom360.com, or contact your Account Executive for more information.