In marketing the goal is always more. More impressions, more clicks, and more sales. More conversions thanks to better positioning in search results. But, do you really understand impressions, clicks, and positioning, or are they just words on a chart?
Google has released a new document to help clear up misconceptions and provide a concrete definition, with examples, of these common industry terms.
Their document can be seen here.
Ideally, this will help make your Google search analytics results more clear and more relevant to you. Our account services team is Google AdWords certified and always here to answer any additional questions you may have about your search engine marketing’s effectiveness.