Google recently created their first “playbook” for dealers to better understand Google’s giant portfolio of marketing tools. The playbook is meant to help dealerships maximize their digital marketing performance and better capture consumers researching vehicles on their mobile devices.  

Some notable stats we learned from our review of the Google Dealer Playbook:

MOBILE

70% of all automotive queries on Google now come from a mobile device.

41% of mobile users said that it was their primary research device.

PARTS & SERVICE

$340B is spent by consumers annually on vehicle repair – yet only 29% of the fixed ops market (parts & services) is captured by dealerships.

1.75B searches for parts & services in 2016

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DOM360 keeps informed with the most current Google offerings and tools so we can best help our clients. If you would like to know more about what we have learned from the Google Playbook or what we can help you with, reach out to us via phone or email.