Although it is not the long rumored Penguin roll out, Google has released a major update to their search algorithm, which will alter how links are evaluated. This means more spam will be removed rapidly from Google search results.

The update will yield major changes to search rankings because it alters the core Google algorithm. If you’ve been playing by the SEO rules, the path should be clearer to attain the ranking you deserve now that some improper link flotsam has been pushed out of the way.

At DOM360, we stay on top of stories like this because they impact you, and nothing is more important to us than our clients. Rest assured that our SEO experts will always be prepared when updates like this happen, and your SEM and SEO will always be achieving all of their results through above board processes and hard work.