Often times, social media (i.e. Facebook, Instagram, Twitter) is the first utility we use in the morning, the one we consistently use throughout the day and the last thing we see before bed. Business Insider says that on average, people spend more than 50 minutes a day on Facebook. Naturally, many users suffer from "feed fatigue". Users feel overwhelmed with the massive amount of social media content, and unfortunately, your brand can get lost in the clutter of a scrolling thumb and uninterested eye. So how do you get your target audience to stop scrolling and see you, and more importantly, why does it matter?
Popular social media outlets like Facebook and Instagram allow businesses to actually target their own audiences when it comes to advertising. Your brand has the ability to decide what age, gender, education or general interest group you want to target. From a young mother in London, to a recent retiree in Florida searching for golf courses, to restaurant reservations in Thailand, Facebook targeting tools give you the ability to reach just about anyone.
These opportunities aren't just limited to advertising, though. Current and potential customers can engage with your regular content too — if it's engaging. With social media, all marketing possibilities are within reach. Your brand has more power than ever. Whether you're a small business or a Fortune 500 company, you can connect more frequently with your customers, and on a personal level that helps to brand your business.
You've heard the saying "an image speaks a thousand words", but the right image can speak a million words. An image that has been properly photographed, that is clean and uncluttered, helps draw attention to your account and your brand. Your content can generate more views if you add compelling visual elements and graphics. Choose proper, recognizable and consistent profile pictures and cover photos. It creates an identity for your brand.
Relatable, relatable, relatable. Don't be afraid to make things personal. Social media is about creating a social form of your brand, and your brand is a story. Share stories of everyday activities at your company, introduce new employees or create employee spotlights, announce marriages or create a birth announcement. Push for an emotional response so that users identify you as more than a label: you're a collaborative group of people, and people identify with other people.
Be there for your customers. Respond to messages quickly, and frequently check your posts' comments section. Don't be afraid to talk to your customers. Reliability and consistent communication create relationships that will not only keep customers coming back to your social media page, but to your business.
Social media allows your business to communicate with your target-audience on a personal level. Your customers can get to know you and the products you offer without ever setting foot inside your business. Creating content that is visually engaging and that prompts an emotional response will set your business apart from others, and will also build customer relationships that last.
If you're interested in learning more about creating and expanding your social media presence, feel free to call us at 864-248-0886, email Success@dom360.com, or contact your Account Executive for more information.
Business Insider - https://www.businessinsider.com/how-much-time-do-people-spend-on-facebook-per-day-2016-4