Technology and Innovation in the Auto Industry
The car industry is always looking for new technology to add to automobiles.
In 2014 alone, we’ve seen the Automated Manual Transmission (AMT), pre-collision technology, smart cars, Ford’s aluminum truck and Hero MotoCorp’s smart-stop technology. We’ve also seen a bus powered by human waste, Google is testing self-driving cars and Land Rover unveiled Transparent Bonnet. Toyota even announced that they are working on developing airborne cars.
So, needless to say, when tech giants like Apple and Google stir up rumors that they’re developing new technology for cars, or even cars themselves, it’s all anyone can talk about.
At the 2015 Frankfurt Motor Show, Apple announced that they several hundred of their tech geniuses working on car designs.
It was reported that this year, words like “connectivity” were focused on more than “horsepower” or “torque.”
Neither Google nor Apple has mass-produced a vehicle yet. But, as our vehicles transition more and more into rolling software platforms, Silicon Valley companies are allocating more research and development dollars toward the auto industry.
The auto industry has expressed some concerns.
“What is important for us is that the brain of the car, the operating system, is not [Apple’s] iOS or [Google’s] Android or someone else, but it’s our brain,” Dieter Zetsche, the chief executive of Daimler, the maker of Mercedes vehicles, told reporters at the car show.
While some are hesitating, others are embracing these advancements with open arms.
“Starting from sustainability, going over to digitalization, and ending up at autonomous driving — these three big things are really something that is a game changer for the automotive industry,” said Stephan Winkelmann, the chief executive of Lamborghini. “Everybody has to tackle these challenges.”
For now we wait with bated breath to see how the tech world will affect the auto industry in the coming years.