The days of competing for long-tail keywords so you can serve up generic search or display ads have come and gone. Well, they're not entirely gone, but now you have even more options thanks to dynamic inventory ads.
Most notably, dynamic inventory ads set themselves apart from other paid advertising options by reflecting actual models that are currently listed in your inventory. This is important for multiple reasons. Most notably, you're able to target consumers more accurately by ranking for low-cost, short-tail keywords that are specific. Based on the keywords that are entered for a query, a dynamic ad is then generated and served to the consumer, creating a more helpful experience.
Generated ads contain actual information from the vehicle page on which each ad is based.
Another facet that sets dynamic inventory ads apart involves where the shopper is sent once an ad has been selected. While most search and display ads direct consumers to custom landing pages that reflect a current sale or promotion, these ads send consumers to the VDP that corresponds with the model served in the ad, creating more meaningful interactions with your site and potentially more conversions.
While a strong paid advertising campaign should never ignore search or display ads, the ability to now run dynamic inventory ads offers even more ways for you to get your products in front of the people who want them in a meaningful way. If you hadn't heard of these ads or haven't considered them in the past, now is a fantastic time to get started.
If you are interested in learning more about how dynamic inventory ads can help increase your business, feel free to call us at 864-248-0886, email Success@dom360.com, or contact your Account Executive for more information.