You're graduating from college soon. You began interning at DOM360 in January and just recently became a full-time employee. What made you decide to stay with us and begin your career here?
I graduate in May of 2017, and I am so excited. It is crazy to think that I will have earned a college degree. Part of the marketing program at North Greenville University requires students to complete an internship. Since I loaded on classes during my freshman and sophomore years, I had the opportunity to do my internship this semester and not worry about a class schedule.
I started my internship in January, and had the opportunity to learn a lot in account services while working with Ashley Jeffcoat. One of the first things that I noticed working here was the environment. People are always talking throughout the day -- there's a lot of laughter -- but at the end of the day everyone gets their job done. I wanted to work in a place that people don’t dread coming into work because they get to see their friends and do what they love. DOM360 provides an environment that I have never had at a job before.
You're a big car enthusiast, where (or whom) did you get that from?
Oh, good question. I am really big into cars, specifically Subaru, but I love to work on just about anything. Growing up my dad was a woodworker by trade, but had a fascination with cars back in high school. While we never had any cool cars, I remember changing the oil, brakes, and many, many alternators on our family’s minivan.
I am very mechanically inclined. From a young age I was taking things apart to see how they worked, and putting them back together. I love it. It grew when I got my first job, building computers. At 18 I bought my first car, a 2002 Subaru Outback. Yes, I was starting college with a station wagon, but that car was so nice. The best part was that I paid cash for it. I was determined to take the best care of it, so it would last forever.
I needed to have the spark plugs changed, but after a $500 quote for the service (Subaru spark plugs are on the side of the engine, wedged between the frame, making them quite difficult to replace) I decided to do it myself. Four hours later they were done, and I fell in love with working on cars. Six cars later, I am working on building my own car, starting from the ground up with an engine sitting on my workbench at home. Honestly, if I didn’t work in marketing, I would be working on cars.
Now you work in SEM. What do you like about it and why do you think it's important to your clients?
I like the complexity of SEM. There is always something to learn about it. During my time at NGU, we briefly touched on it, but it wasn’t even a scratch on the surface of how deep and powerful this side of marketing can be. Everyday I come into work and get to learn something new. That is always enjoyable.
I think that SEM is vital to the success of any company. While you can be successful not doing SEM, there is always room for improvement by running ads to boost awareness of your brand. This is the industry that we are in, and being competitive in the digital world is the only way to win the attention of the customer. The world is transforming everyday, relying more and more on technology. It is important to keep up with this change. Otherwise, we will be left behind. More importantly, we don’t want our clients to be left behind.