DOM360 Careers: Media Buyer

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The Media Buyer/Planner is responsible for the development and execution of digital and traditional media objectives, strategies, plans and tactics for our clients in the automotive industry. This individual is the primary point of contact between vendors, DOM360’s clients and our management team regarding our clients’ advertising needs. The individual must be well-versed in the technology and strategies behind media buying and planning.  As the Media Buyer/Planner, the responsibilities will focus on helping our clients generate substantial growth through media buys.

RESPONSIBILITIES:

Day-to-Day Duties

  • Create media buys to meet our clients’ volume and ROI goals

  • Develop and present recommendations, evaluations, POVs and media analysis to Account Service and ultimately clients

  • Create and place annual media plans

  • Collect scripts for co-op

  • Collect traffic instructions from Account Service Teams and send to stations

  • Review and audit bills monthly and provide to accounting for payment

  • Negotiate rates, added value, makegoods and credits with traditional publishers

  • Optimize placement and targeting of media buys using industry leading software

  • Administer monthly media plan

  • Attend meetings with media partners, represent DOM360 at industry conferences and seek new growth opportunities

  • Ensure that all Company policies and procedures are followed

  • Coordinate with Account Service Teams on understanding of current marketplace conditions, competitive spending and potential media opportunities

  • Supervise and train employees as needed

  • Maintain relationships with Account Executives

  • Prospect new opportunities with current or new traditional publishers

  • Create client presentation materials with Account Teams as necessary, where media buying is being proposed

  • Participate in Client Status Meeting conference calls where media buys are, or may be, part of our services provided

  • Assure Clients are aware of and understand Agency procedures as well as timelines for new initiatives or projects

  • Secure the necessary Client approvals/direction prior to implementing buys or taking action
  • Update weekly status report to keep Agency staff/Client(s) up to date on the status of all media projects
  • Other duties as assigned

REQUIRED SKILLS AND COMPETENCIES:

  • 5+ years’ media buying/planning experience required

  • Bachelor’s degree required (Exceptions can be made depending on level of knowledge and experience)

  • Traditional media experience in TV, radio, print, outdoor. Digital a plus.

  • Professional

  • Results Driven

  • Strong work ethic and great attitude for taking on challenges

  • Comfort level with technology in marketing, including databases, project management software, web tools, etc.

  • Ability to analyze performance and traffic reports

  • Experience in automotive industry is a plus

  • Client focused with a strong sense of detail and urgency

  • Experience with software to manage media campaigns

  • Intermediate proficiency utilizing Microsoft Office products, Google Drive, and other third-party software packages

  • Proven communication proficiency, both verbal and written, with people at all levels of an organization

  • Business acumen

  • Prior sales experience preferred, but not required

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Careers at Dealer Online Marketing offer a competitive compensation package along with a full suite of benefits to full-time employees which include optional health insurance for which the Company shares in the cost of the employee premium, dental and vision insurance, and Company paid life insurance. All full-time employees earn paid time off upon hire which annualizes at 14 days per calendar year (with rollover for unused vacation) and increases through a tiered years-of-service plan. In addition to paid time off, the Company provides seven paid holidays per year.

Each employee participates in the creation of their professional development plan tailored to their growth and development needs and desires. The Company then supports this development plan through training, mentoring and coaching.

The Company hosts a Town Hall meeting monthly where we recognize anniversaries and employee contributions, share a Company-provided meal and collaborate on issues important to our employees and our clients. In addition, we hold several extended employee events throughout the year where our employees can relax, have a meal and have fun (check out our website at www.dom360.com for photos).

Questions? Contact our HR Department at Careers@DOM360.com.