#WeLoveCars: Grant Looper

Here at DOM360, you've probably already guessed that we love the automotive industry. For us, it's more than just something we deal with on a daily basis when we come into work. It's something we continue to enjoy when we go home in the evenings or on weekends. While I've been interested in cars for much longer, I encountered an entirely different side to the industry when I bought my first car the summer before my freshman year of college. For many of us, a car is the first thing we actually own that costs a lot of money initially and keeps costing us money. Thankfully, I was raised to keep up with scheduled service almost obsessively. For my whole family, missing a scheduled service or not taking care of important issues was unheard of.…

Benefits of Having An Open Office

Here at DOM360, we believe that we do our best work in our best environment. That's why we think that an open office makes for great creativity and productivity. Although it can get loud occasionally, we take pride in the fact that everyone knows a bit more of what's going on with each other. Here are the top three benefits to having an open office. 1 – Communication Everyone at our office sits in collections of desks, without any cubicles, so as to better communicate with their respective teams. This enables us to ask more questions and be communicating with the members of our team, as well as other teams, to be constantly preventing mistakes from happening. Talking to your team has become as easy as leaning over to one side of your desk. 2…

SHORT-TERM GAINS, LONG-TERM PAINS

How many page views did we get last week? What was our view-through rate on that pre-roll spot? What’s our PPC conversion this month? How much has revenue increased this quarter? We have a lot of ways to quantify marketing success. And, partly because of that, we’ve all become addicted to the quick fix. We want results and we want them now. As a result, many allow Marking Return On Investment (MROI) to dominate planning and strategy sessions.   Ad spending supports that. A recent study conducted by Enders Analysis found that brands, which until recently focused 60% of budgets to branding initiatives and 40% to activation, are now devoting 50% equally to both activation and branding. In one way, it makes sense. After all, when compared to branding initiatives, activation campaigns are easier to…

WHEN 66 IS AN A+

More than ten years go, in an article featured in Harvard Business Review, business strategist and best-selling author Fred Reichheld introduced the world to the idea of the Net Promoter Score (NPS). It was, he claimed, the one number that all businesses needed to grow in order to succeed. Sure, Reichheld had a vested interested in promoting his branded concept, but it was supported by extensive research and has proven to be a valuable tool for businesses over the past decade. So what exactly is a Net Promoter Score? It’s a number based on the responses to one simple question: How Likely Are You to Recommend This Business to a Friend or Colleague? That’s the one question more than any other that predicted customer loyalty. Respondents are asked to rank their likelihood on an eleven-digit…

Our Favorite Infotainment Systems

Technology permeates into every facet of our lives today, including our vehicles. People looking for a new vehicle would probably be turned off from one that didn't have the capability to plug in their smartphone using an AUX cord or have a touchscreen display system that controlled audio and navigation. Since their creation, these systems have picked up the name "infotainment," obviously combining information and entertainment. The available technology from these vehicles is astounding, when you consider what was being offered just ten years ago. Here are just a few of our favorite infotainment systems.  Toyota's Entune™ System This eight-inch multi-media touchscreen innovates the infotainment market. With pinch-and-zoom navigation, you're better able to control the system easily and intuitively. Complete with a customizable home screen and the standard Entune™ App Suite, you might not ever…

The Google Dealer Playbook

Google recently created their first “playbook” for dealers to better understand Google’s giant portfolio of marketing tools. The playbook is meant to help dealerships maximize their digital marketing performance and better capture consumers researching vehicles on their mobile devices.   Some notable stats we learned from our review of the Google Dealer Playbook: MOBILE 70% of all automotive queries on Google now come from a mobile device. 41% of mobile users said that it was their primary research device. PARTS & SERVICE $340B is spent by consumers annually on vehicle repair - yet only 29% of the fixed ops market (parts & services) is captured by dealerships. 1.75B searches for parts & services in 2016 VIDEO DOM360 keeps informed with the most current Google offerings and tools so we can best help our clients. If…

#WeLoveCars: Jacob Kern

We asked Jacob Kern, SEM Analyst here at DOM360 and a Subaru Ambassador, some questions about his past, present and future cars. What was your first color, make and model car? “My First car was a black pearl 2002 Subaru Outback L.L.Bean Edition, which I promptly named  Scoobs. I had it made, going to college in a nice car that I saved up to buy myself. Leather seats, amazing sound system, dual sunroofs, and really clean… I never should have sold that car, I really miss it. I even tried to buy it back a few different times” Any fond memories of it? “I loved that car. I drove it every chance I got. I went camping with it. I slept in it. I drove it to Charleston. I drove it on the beach. I…

5 Memes Digital Marketers Can Relate To

Those of us in digital marketing all deal with some of the same stuff day to day. Whether you're an account exec, designer, copywriter or marketer, you've likely run in to some of the same problems. Enjoy these memes we've manufactured here at DOM360. Chances are, you'll find them pretty relatable. 1.  If you work in digital marketing, especially if you're a designer, you're probably waiting patiently for this awful font to die. 2. We're not saying it can't be done, but guys, there's some pretty rough homemade ads out there. 3.  Now that it's finally October, who's ready for Thanksgiving and Christmas? 4.  You've probably found out by now that if it's in your head at the moment, it may not be there later. 5.  Hey, it's not an easy test. Go ahead and…

The Car Biz: We Know and Love It. Now We are Showing It

We're excited to announce the launch of our brand-new site, an embodiment of our passion for the automotive industry. In addition to pushing this passion to the forefront of our web presence, we also sought to create a more user-friendly way for visitors to learn about the services and solutions DOM360 provides. This new platform allows our partners easy access to everything they need to interact with us and fuel their success. From access to Contology, our proprietary online web management platform, to links to our social media platforms, it's never been easier manage your business and engage with DOM360. We hope you love this new site as much as we do!

5 Things to Consider when Marketing to Millennials

Millennials have come of age and are now a primary target group for marketers. Now in their twenties and thirties, Millennials make up a huge percentage of consumers. As this demographic has aged, researchers and economists have been able to observe their consumption, resulting in a much clearer understanding of how Millennials think. We've assembled a few key points to remember when targeting Millennials as consumers. Many of these points can also be applied on a larger scale, though, and are good to keep in mind with other target groups as well. 1) Millennials do their homework. Research has shown that Millennials aren't as quick to buy products they've just heard of. Instead, they prefer to make informed decisions on their purchases, particularly for big ones. A great strategy for addressing this would be to…

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