Shifting Gears
a Marketing Blog

SHORT-TERM GAINS, LONG-TERM PAINS

How many page views did we get last week? What was our view-through rate on that pre-roll spot? What’s our PPC conversion this month? How much has revenue increased this quarter? We have a lot…

WHEN 66 IS AN A+

More than ten years go, in an article featured in Harvard Business Review, business strategist and best-selling author Fred Reichheld introduced the world to the idea of the Net Promoter Score (NPS). It was, he…

Our Favorite Infotainment Systems

Technology permeates into every facet of our lives today, including our vehicles. People looking for a new vehicle would probably be turned off from one that didn't have the capability to plug in their smartphone…

The Google Dealer Playbook

Google recently created their first “playbook” for dealers to better understand Google’s giant portfolio of marketing tools. The playbook is meant to help dealerships maximize their digital marketing performance and better capture consumers researching vehicles…

#WeLoveCars: Jacob Kern

We asked Jacob Kern, SEM Analyst here at DOM360 and a Subaru Ambassador, some questions about his past, present and future cars. What was your first color, make and model car? “My First car was…

5 Memes Digital Marketers Can Relate To

Those of us in digital marketing all deal with some of the same stuff day to day. Whether you're an account exec, designer, copywriter or marketer, you've likely run in to some of the same…

5 Things to Consider when Marketing to Millennials

Millennials have come of age and are now a primary target group for marketers. Now in their twenties and thirties, Millennials make up a huge percentage of consumers. As this demographic has aged, researchers and…

2018 Automotive Releases We’re Excited About

We're excited to announce some of our new favorite vehicles for 2018. Soon you're going to have to start writing "2018." The new year is just around the corner, and that means you're about to…

Instagram Etiquette: Tips & Tricks

Sharing someone else’s photo Tag the source account in the caption AND the photo. Between new followers, likes and comments, it’s easy for your caption tag to get lost in someone’s notifications. However, if you…

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