Hudson Automotive Group
Getting Heard on YouTube. From Start to Finish.

The last thing anyone wants to do when they click on a YouTube video is watch the ads that inevitably stream before the video starts. If done right, though, the pre-roll ads can be very effective. So the dealership came to us to create pre-roll ads that would be memorable, that would actually be watched.

Most people click the Skip Ad button on YouTube videos as soon they can. So we had to grab viewers in a matter of seconds. We did that by utilizing actual car and truck fail videos. And people watched. A lot of people. In fact, according to Google, a view-through rate (VTR) of 15 is great, yet the pre-roll videos we created for Hudson have been getting VTRs of 30 and better.

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