Can and BMW Share the Alphabet?

Google shook things up recently when it announced that it had created a new holding company named Alphabet. With this change, Google will now separate many of its core businesses from some of its more futuristic ventures.

(You can check out our other article for more Alphabet-specific info!)

You’d probably assume that if you wanted to learn more about Alphabet, all you’d need to do is visit, but that’s not exactly the case. Google’s Alphabet can be found at, which is admittedly clever but not necessarily as intuitive.

What’s the deal? and the trademark for Alphabet are already owned by BMW. This subsidiary of the German automaker offers fleet management services to corporations and even poked a little fun at Google by releasing its own list of ABCs along with the slogan “Because Alphabet is more than a name to us.”

According to current reports, BMW has stated that it is not planning on going after Google for taking the name, which technically isn’t trademark infringement since the companies won’t be competing with each other. How things play out in the future remains to be seen.

In the mean time, visit if you’re interested in having your corporate fleet managed or if you’re interested in learning more about Google or its side projects.

Oh, and if you’re a fan of a little search humor, type “” into your Internet browser. We promise, it won’t take you anywhere unseemly.

For more on what the Alphabet announcement means for Google and you, click here to watch a two-minute video, courtesy of TechCrunch.

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