Facebook’s future holds more than just emojis

Text, smilies, emojis, stickers, video calling. Facebook’s messaging service has evolved quite a bit since its inception, even prompting the development of its own standalone app in recent years. But as time progresses and our lives continue to grow more integrated with social media, social media continues to grow more integrated with us.

This fact most recently comes to light in a case of a wife wishing to serve divorce papers to her estranged husband. Following the marriage of Ellanora Baidoo and Victor Sena Blood-Dzraku during a civil ceremony in 2009, Blood-Dzraku left after refusing to take part in a traditional Ghanian wedding.

Since then, Baidoo has been unable to physically find Blood-Dzraku to serve divorce papers, but she has had contact with him over Facebook, confirming his regular activity on the platform. This discovery, among other factors, prompted Manhattan Supreme Court Justice Matthew Cooper to rule that Baidoo may serve a divorce summons through a private Facebook message.

While the likelihood of you serving your customers divorce papers or anything similar remains non-existent altogether, the takeaway becomes clear. As social media continues to become an unavoidable part of day-to-day life for most people, how can you better connect with them on their turf and terms?

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