Election Year Marketing Tactics From DOM360

DOM360 recently shared the latest chapter in its industry-leading information series in collaboration with Automotive News. Titled “The Campaign Game: Marketing Your Dealership in an Election Year”, this white paper details how the election affects marketing plans, and strategies for navigating the complicated election year marketing landscape.

Prior to this release, DOM360 has released several other studies with Automotive News, covering the importance of responsive websites, where businesses should be spending their digital advertising dollars, industry secrets for SEO success, how to improve your ranking in Google search results, and a checklist for 2016 marketing plans. Automotive News sends these studies to nearly 90,000 recipients.

This paper and previous entries in the series are available for download online at http://dom360site.wpengine.com/marketing-downloads-and-resources/.