Make Sure the Messages You’re Sending are CAN-SPAM Compliant
If you’re sending emails to subscribers, you should be observant of all compliance regulations, one of which is the CAN-SPAM Law. The law was put into effect in December of 2003 by then president, George W. Bush, and looks to enforce the sending of unwanted and unsolicited emails — both bulk and commercial. If you are found to be in violation of the law, you may be looking at fines of up to $16,000 per email.
To ensure that your messages are CAN-SPAM compliant, you’ll need to follow a few rules:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify that the email is an advertisement.
- Inform recipients of your physical location by including an address.
- Let recipients know how to opt-out of receiving future messages.
- Promptly honor opt-out requests.
- Monitor all messages that are sent on your behalf.
Making sure your emails are CAN-SPAM compliant will not only help keep you out of financial trouble, but it will also guarantee that your emails are delivered to the desired inbox, which can lower spam reports and help improve your sending reputation.
DOM360 clients can rest easy knowing all communications, including eblasts and newsletters, are checked and tested to assure compliance with all CAN-SPAM laws.