WHEN 66 IS AN A+

More than ten years go, in an article featured in Harvard Business Review, business strategist and best-selling author Fred Reichheld introduced the world to the idea of the Net Promoter Score (NPS). It was, he…

The Google Dealer Playbook

Google recently created their first “playbook” for dealers to better understand Google’s giant portfolio of marketing tools. The playbook is meant to help dealerships maximize their digital marketing performance and better capture consumers researching vehicles…