Big O Dodge Chrysler Jeep Ram wanted to cut through the clutter of traditional automotive television commercials. They were tired of yelling and selling. They wanted a clutter-cutting campaign that better matched their personalities and the experience offered at the family-owned dealership.
With smart concepts, sharp writing and honest talent, we were able to tell the Big O story clearly and compellingly without the traditional in-your-face style that so many dealerships have embraced. The approach has been so successful for the client that we continue to produce similarly styled content for them. Not to mention, a few other dealerships (which are, not coincidentally, also in the viewing area) have taken notice and started imitating the style for their own spots.