Is Your Site Ready for Google’s Latest Algorithm Update?
Effective April 21, Google has expanded their use of mobile-friendliness as a ranking signal.
Google, the world’s largest mobile search provider, has altered its algorithms, putting even greater stock in the mobile-friendliness of a site. According to Google Webmaster Central, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
The impact of such a large update is yet to be seen, but the update will likely push users to better optimize pages for mobile. Analytics expert Neil Patel predicts that non-optimized pages will virtually drop from mobile rankings. Although the algorithm will assess each page individually, Patel says that Google likely will not penalize an entire site due to only a few non-optimized pages.
“If a site is responsive and well-designed, then this shouldn’t be too much of an issue,” says Patel. “I’m sure there are some sites with a few optimized pages and a few that aren’t, but generally speaking, an entire site is either mobile friendly or not.”
To help with making a mobile-friendly site, Google suggests using their Mobile-Friendly Test for a few pages, and their Mobile Usability Reports to receive a full list of mobile usability issues across an entire site. DOM360 has taken this opportunity to check all of our clients’ sites and make updates accordingly. Learn more with our DOM360 Digital Tip of the Month.
Google’s new algorithm also features app indexing, which is designed to improve the connection between the mobile search and mobile application. Google advises users to view their step-by-step guide to find out how to implement App Indexing.
It is unlikely that a non mobile-friendly site will impact desktop rankings, but eventual desktop repercussions have not been ruled out.
If you’re interested in learning more about how you can prepare your site for Google’s next update, contact us to speak with one of our industry experts.