How to Prepare for Google’s New Mobile Rules
It’s no secret how important Google search rankings are to a business’ success. With Google’s latest algorithm update, the company is focusing more on the mobile-friendliness of a site. If your site functions well on both desktops and mobile devices, you can increase your rankings — and profits. [Read more here]
Here are a few tips to help you stay ahead of the curve:
View your site on a small screen
If your site is hard to read, unorganized, doesn’t fit on the screen, or is too cluttered for users to click links, your site isn’t “mobile-friendly.” Consider implementing a responsive site for people to use across all platforms.
Check your site with Google
Google offers a Mobile-Friendliness tool for users to check individual pages of their site. Pages are ranked individually and on a binary basis, meaning you will receive either a “yes” or “no” answer on a per-URL basis. To receive a full list of mobile usability issues from your entire site, use Google’s Mobile Usability Report.
Develop an app
If your budget permits, consider developing a mobile app in addition to your mobile website. Developing an app can be costly, so be sure it provides a benefit to users that your mobile site can’t. You can also take a look at the suggestions from Google for app indexing.
Monitor your site
Keep in mind that Google’s update goes went into effect April 21. Continue to monitor your site via mobile for the coming weeks, and fix any bugs that may come up.
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